UK ASA Adjudications 3 augustus
Ook de Advertising Standards Authorization, de RCC in Groot-Britannië, heeft een bundel uitspraken gepubliceerd. Categorieën variëren van boek over diabetes, dieet, schroothandelaar, afslankproduct, tijdschrift, electronica,
bouwmaterialen, vliegtuigmaatschappij, electrische producten, verwarmingspomp, sportaccessoires, bar, ontgrendelen van mobiel, decoraties, alcoholische drank.
Zie plaatje hieronder, klik voor de directe site hier.
Matt Traverso
Claims on a website, viewed on 13 April 2011, for a book entitled “How to reverse Diabetes”. The ad was headed "The Diabetes-Reversing BreakthroughTM Don't Even Think About Taking More Diabetes Drugs Until You Read This!!". Further text stated "Unconditionally Guaranteed to Normalize Your Blood Sugar Levels and Reverse The Root Cause of Diabetes! ... Hear from the world's top doctors and Nobel Prize winners and learn how to lower your blood sugar naturally and eliminate your...
Leslie Kenton
Claims on a website for the Cura Romana weight loss protocol, on 30 March 2011, stated "You can lose from 15 to 30 pounds a month - in safety, without hunger. Shed resistant fat from thighs, hips and waist that slimming diets don't budge. Restore your body's natural shape permanently ... A double-barrelled weight loss miracle. Cura Romana has two parts to it - a natural Essential Spray, and a highly specific dietary protocol. Together they help burn your inessential fat stores at a rate...
JKL (Wakefield) Ltd
Seven ads, for a scrap metal dealer, on the back of local buses in April 2011, featured images of different women dressed in underwear. Each ad contained text stating "KERCHING! GET MORE CASH FOR YOUR SCRAP AT ERIC FRANCE SCRAP METAL MERCHANTS".a. One ad featured a woman wearing red and white leopard-print underwear and black shoes, lying on her side and propped up on one arm.b. A second ad featured a woman wearing black underwear. She was lying on her back across some large metal...
Power Slim Acai
A website offering Acai Berry capsules included the text "Increased energy levels Cleanse and detox Reduced appetite stabilized blood sugar levels". Further text stated "Acai Berry Slimming Capsule ABC (Double Effects) is a 100% natural product, which helps as a slimming aid, increases energy levels and improves the complexion Acai Berry Capsule (ABC) contains pure Acai Berry extract and selected Chinese herbs which work in conjunction with Acai to aid weight loss Other...
The Maxim Creative Group Ltd
An ad, in Retail Design and Technology magazine, dated 25 April 2011. The ad featured a photograph of a woman who had been gagged. Text stated “MAXIMUM DOMINATION CONTROLLING YOUR RETAIL ENVIROMENT...”
The Carphone Warehouse Ltdv
A regional press ad for a technology retailer, on 20 April 2011, was headlined "WE LOVE GREAT DEALS UP TO 50% OFF THIS EASTER at bestbuy.co.uk or in-store". The ad featured an image of a TOSHIBA 32" LCD TV next to a roundel that stated "SAVE £200". Text underneath the image stated "Model:32KV500 Freeview, USB input ... NOW £199.99". The text "was £399.99*" was crossed through. Footnoted text at the bottom of the ad stated "*Previous price...
Scandinavian Log Cabins Direct Ltd
A website offering building materials, accessed on 24 April 2011, provided VAT-exclusive prices.
Jet2.com Ltd
A website and poster, seen 8 March 2011, promoted air travel.a. The home page featured a photo of a beach scene with blue sky and sea, yellow sand, a palm tree, parasol and sun loungers. Text over the photo read “Summer Flight Sale fm £9.99 one way inc. taxes”.b. A poster on the side of a bus stated “Summer sun flight sale! From £9.99 Jet2.com”.
Buy It Direct Ltd
A website, on 20 April 2011, for a Fratelli Onofri Imperial 90 cm Fuel Range Cooker. Text stated "Was £3370.19 You save £305.22" and advertised the cooker at £3064.97.
ACS Renewable Solutions Ltd
A mailing, for ACS Renewable Solutions, made a number of claims for an air source heat pump. The mailing included a table labelled "Examples of Actual Customer Savings (after a Heat Pump was installed)", which compared the fuel costs per annum of six different houses before and after a heat pump was installed. One example was a four-bedroom house, which cost £1200 per annum when heated by liquefied petroleum (LPG) and under £400 when heated with a heat pump.
Accapi UK LLP
Claims on a website selling health and sports accessorises, in April 2011, stated "Photonizer Bottle Cover ... Photonizer 4-14 is a revolutionary bottle cover, made using the exclusive Nexus fabric. Thanks to its constant natural emission of infrared rays, it has a beneficial effect on the properties of water and water-based liquids. The effect of the Photonizer 4-14 water bottle and flask cover on water and water-based liquids is very fast. Scientific studies demonstrate that...
Cavendish Bars Trading Ltd
A circular for Wahoo Bar in Southampton, distributed on 16 March 2011, featured a topless woman with the word "Wahoo" placed over each of her nipples, wearing a small pair of knickers
code2unlock
Claims on a website, for mobile phone unlocking, in May 2011, stated "code2unlock. Easy! Mobile unlocking made easy. Learn how to unlock your phone now!" Users were promoted to enter
CODE09
A sponsored link on Google, accessed in March 2011, stated "21 Inch Extendable Baton. Great Selection & Prices on Batons, We Ship Worldwide to United Kingdom".
Cell Drinks
Three video ads on YouTube, seen 29 June 2011, promoted an alcoholic drink, Cell Drink. The videos had been uploaded by the advertisers and also appeared on the Youtube section of their Facebook page.a. One ad opened with on-screen text which stated “The story so far ... Cell Drinks challenged champion free-runner Tim Shieff to test out Cell Drink’s zero spillage claims. Is Cell really ‘made for the Dancefloor’? Let’s find out”. The video featured Tim Shieff free-running and jumping around...
