UK ASA Adjudications 4 mei 2011
Ook de Advertising Standards Authorization, de RCC in Groot-Britannië, heeft een bundel uitspraken gepubliceerd. Categorieën variëren van Alzheimer hulp, dag/nachtcreme, all you can eat-deal, hotel, vacature-advertentie, afslankpillen, keramische tegels, goksite, online boekenwinkel, watervoorzieningsbedrijf, immuuntabletten, hoofdluis, schoenen, afvalverwerking en juwelen .
Zie plaatje hieronder (klik voor vergroting), klik voor de directe site hier.
Matt Traverso
A website offering a book called "The Alzheimer's-Reversing Breakthrough" stated "Discover The Truth About Alzheimer's That Doctors And Pharmaceutical Companies Don't Want You To Know About 'At last, A Proven Programme that Helps OVERCOME Alzheimer's safely and Naturally ... NOW!'" The website listed symptoms associated with Alzheimer's and claimed that it could be reversed.
Foot Care
A regional press ad for three products stated: a. "Revive Day/Night Cream An effective face cream. Re-energises skin cells, resulting in more effective repair and protection. Also clears skin blemishes, reduces the appearances of the lines, regenerates and strengthens the skin's moisture barrier functions, resulting in a smoother, healthier skin". b. "Clear Skin Gel acne/pimples, antifungal, antiseptic, athlete's foot, burns, cuts, scratches, dandruff, eczema, haemorrhoids, herpes simplex,...
MyCityDeal Ltd
Two internet banner ads. a. One ad stated " ALL YOU CAN EAT in London £3" and invited consumers to click on the ad. b. The second ad stated "XXL - Bouquet of Flowers in London" and showed a bouquet of roses with a price tag which stated "from £8" and invited consumers to click on the ad.
Met Global Ltd
Two sponsored links, for hotel rooms: a. The first sponsored link stated "Strand Palace Hotel - Up to 70% Off Strand Palace Hotel Find Discount Rates on Top Hotels! dhr.com/StrandPalaceHotel". b. The second sponsored link stated "Strand PalaceHotel [sic] Up to 70% Off Strand PalaceHotel [sic] Bargain Rates. Book Your Hotel Now! otel.com/StrandPalaceHotel".
Blue Mountain Innovation Ltd
Four online job directory ads from Blue Mountain Innovation Ltd t/a JTM Solutions (JTM): a. One ad was headed "Hospitality/ Waiting & Bar Staff Experience Wanted". It stated the salary was "negotiable" and the job type as "permanent". It also stated "Earnings are accumulated on a daily basis, and rewarded only on completed sales". b. A second ad was headed "Sales Advisor/ Sales Assistant - Immediate Starts". It stated the salary was “£17...
Advanced Health Ltd
A website for a weight loss supplement stated "MeratolTM works with your metabolism to provide a complete weight loss solution that targets the 4 main areas of weight loss ... Together these weight loss techniques work as part of a 4-tier system to help you lose weight and make sure it stays off. The 4 stages of the MeratolTM system are: controlling calorie intake, reducing body fat, burning calories and blocking the carbohydrate intake."
Euro Ceramic Centre
A sponsored search link for Euro Ceramic Centre that appeared when searching for "Solihull Tiles" in March 2011 stated "Solihull Tiles, A Builder's Best Friend. Your First Call For Tiles" and contained a website address for Euro Ceramic Centre.
Cassava Enterprises (Gibraltar) Ltd
A banner ad on Facebook on 24 February 2011, for a gambling website, stated "Addicted to slots? 888promos.com" and featured a picture of a fruit machine. Further text stated "Register in 888casino & get 7 spins every week for a whole year ABSOLUTELY FREE! Get the chance to win every day. No deposit necessary."
Theory Training Solutions Ltd
A Google sponsored search link for booktheorytests.co.uk, stated "Book Your Theory Test - Book Your DSA Theory Test Online All UK Centres. *PASS Protection" booktheorytests.co.uk/DSATheory".
Thames Water Utilities Ltd
A radio ad, for Thames Water Utilities, broadcast on 11 February stated "Thames Water is tracking down people in London and the Thames Valley who are getting our water, but not our bill. This isn't fair on our paying customers. So, for six weeks, there'll be an amnesty. If you haven't been receiving a bill, tell us and we'll waive the charges and start afresh. But if you don't and are found after the amnesty, you could face years of back charges ..."
Vitabiotics Ltd
A poster, in a London Underground train, for Vitabiotics "immunace" antioxidants featured a table of information that included the statement "Original formula tested in ground-breaking international research". Next to the table the product's packaging was featured and displayed the text "Immunace has been independently tested in a ground breaking published international trial". Below, additional boxed text stated "INDEPENDENTLY TESTED IN GROUND-BREAKING INTERNATIONAL RESEARCH".
Thornton and Ross Ltd
A TV ad, for Hedrin Once, stated in a voice-over "Why treat head lice twice? Hedrin Once spray gel could kill head lice and eggs in just one 15 minute treatment ..." On-screen text stated "ONE 15min TREATMENT" together with smaller on-screen text that stated "Check for lice every week". The ad featured a number of children, each holding up their index finger.
Newitt Co Ltd
Text on www.newitts.com, for Princes NFS Indoor Court Shoes, stated "Was £50.00 Buy Now £32.23 ... you save £17.87".
MyCityDeal Ltd
Two Google sponsored search ads, and one internet banner ad, for Groupon: a. The first sponsored link stated "70% Off Train Tickets From London to ... for up to 70% Less. Get Train Tickets & Save now! [website address]". b. The second sponsored link stated "Train Ticket 70% Off Get London's Best Travel Deals and Train Tickets. Save Today! [website address]". c. The internet banner ad stated "Train Ticket 70% Off - Get Cambridge's Travel Deals and Train Tickets....
SITA UK Ltd
A circular, distributed in support of Charlton Lane Eco Park, a waste management development, included an artist’s impression of the proposed site along with text which stated "Surrey Waste management is working on behalf of Surrey County Council to develop an Eco Park at Charlton Lane, Shepperton ... OUR PROPOSAL The aim of the proposed Eco Park at Charlton Lane is to divert as much waste as possible from landfill and produce renewable energy from the waste that cannot be recycled ......
Robert Anthony Jewellers
An ad, for a jewellers, was headlined "Passionate about Pearls" and featured a picture of a pearl necklace around a woman’s neck. Large text below the picture stated "Cultured Pearl The perfect Christmas gift". Smaller text stated "Elegant 16" cultured pearl strand ... was £195 ... now £95 ".
